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Bob Pickard: We are deeply committed to upholding…

“We are deeply committed to upholding our values and standards as an organisation and treat any suggestion that we have failed to do so very seriously.” This synthetic APCO statement combines two stock crisis phrases into one unoriginal line. Throw “deeply” and “seriously” into the mix, and this crisis comms bafflegab is completely canned from start to finish.
Bob Pickard: We are deeply committed to upholding…
https://x.com/BobPickard/status/2049545344007184435?s=20

Bob Pickard: This guy hasn’t even taken office...

This guy hasn’t even taken office, yet a remarkable intensity of duelling mainstream and social media narratives with clashing image development and character assassination agendas. The next British PM’s extraordinary and controversial method of arriving at this point – and now poised to take power – puts the pressure on him to show he’s got the goods and motivates his critics to define him unfavourably even before the get-go.